UNDERSTAND The Caregiver
The Caregivers are compassionate, generous, and often have maternal or paternal instincts. They just want to be there for you, to help you grow, learn and succeed. They are not fans of competitions and they support their customers or employees unconditionally.
MOTTO
“Love your neighbor as yourself”
VALUES
Compassion, Generosity, Responsibility, Fairness, Communication.
FEARS
Helplessness, Neglect, Blame, Being taken for Granted, Being Exploited
MOTIVATION
Caregivers are very ‘for-the-people’ and believe it’s their responsibility to help those who need it.
GOAL
They are your ultimate cheerleaders. They’ll show you how to take care of yourself, but also selflessly protect you from any danger.
CHALLENGE
They often want to be needed which may create fixations and/or unwanted dependencies. They should watch out for falling into the trap of thinking their path to wholeness is the only one. Also an inability to set boundaries.
FAMOUS CAREGIVER BRANDS
Click to see how these Caregivers work!
“IN THE WORLD WHERE YOU CAN BE ANYTHING…BE KIND.”
LIKE MOTHS TO A
Flame...
The types of people who are usually drawn to the Caregiver want to feel the warmth of care and compassion.
WHAT THIS MEANS FOR YOU:
The customers of Caregiver brands feel well-loved, nurtured, and protected from any harm, they feel safe. They know the brand is taking care of them and that their well-being is what the brand cares about.
If you’re a Caregiver be encouraging, uplifting, and open-minded. Lead by example. Show your audience what’s possible by living your message.
Don’t be afraid to be real with your audience; to show them some behind the scenes – not always the good behind the scenes either.
Copy
THE
WORDS THAT WILL HELP YOU GET TO YOUR IDEAL CLIENTS
WELLNESS HEALING ENLIGHTENMENT CARE NOURISH NURTURE HEART SOUL UPLIFT HEALTH PATH PRACTICE WISDOM ORGANIC NATURAL SPROUT LIGHT CRYSTAL ESSENTIAL SELF-CARE SPIRIT SOUL WELLBEING WHOLENESS VITALITY ENERGY STRENGTH MIND BODY SOUL REBUILD FLOURISH BLOOM GRATITUDE REVIVE RESTORE REPLENISH RENEW RECHARGE SOOTHE MEND FIX
Add these words in your website copy, social media posts -- actually, anywhere people are looking to find out more about you.
BRAND
Voice
The tone of a Caregiver brand is warm, gentle, and welcoming. They are the opposite of confrontational. They will let you know that you are not alone in this and that everything is going to be ok.
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NOT SURE IF THE CAREGIVER IS YOUR
BRAND ARCHETYPE?
That's OK. Your brand is usually a mix of two or three different archetypes. Check out the other Archetypes.
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