UNDERSTAND The Creator
The Creator Personality loves anything unique. Creators, though, aren’t necessarily artists though. They can be anywhere from classic artists (designers, musicians, painters) to copywriters or even a car specialist. They like to put their own spin on everything while pushing boundaries and reinventing things that other people might not even notice.
“If it can be imagined, it can be created.”
Self-Expression, Vision, Imagination
Stagnation, Duplication, Familiarity, Disillusion, Indifference
Creators want to create something new. They yearn to express themselves, to bring an idea to life, and to achieve outcomes.
To help clients express or create and foster their imagination. To use creative thinking to solve problems.
Creators struggle with perfectionism. They get frustrated that the work they’re doing doesn’t match the high standard they’ve set for themselves. So they struggle to get started or stop working altogether. This can turn into a procrastination.
FAMOUS CREATOR BRANDS
Click to see how these Creators work!
"CREATIVITY IS A SUPERPOWER SLEEPING INSIDE OF EVERY ONE OF US?
LIKE MOTHS TO A
The types of people who are usually drawn to Creators value innovation, experimentation, and uniqueness.
WHAT THIS MEANS FOR YOU:
The Creator should do everything they can to make the customer experience feel as personalized as possible. They’re amazed by the Creator’s ability to develop products or services that look good and are functional.
If you’re a Creator you should share the “behind the scenes’ of your creative process. This is a powerful way to build your connection with your audience.
You might like to touch on things like how you came up with the idea for your latest project, why you wanted to create something different, and how you overcame any obstacles along the way.
WORDS THAT WILL HELP YOU GET TO YOUR IDEAL CLIENTS
CREATIVE IMAGINATION INNOVATION INVENTION UNIQUE FREEDOM FRESH CURIOSITY INDIVIDUAL VISION IDEA EXPRESSION ARTISTIC INSPIRATIONAL VISIONARY ORIGINAL BEAUTY AESTHETIC AUTHENTICITY
Add these words in your website copy, social media posts -- actually, anywhere people are looking to find out more about you.
Creator brands know that showing the creative process will bring their customers closer. Their voice is excited, descriptive and visual. They also use metaphors, symbols, or storytelling to express their values and beliefs.
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If Brand Archetypes get you all excited and you want to learn more about how to include your archetype(s) into your brand identity to attract your ideal clients, let’s talk about it. My brand strategy and design experience will elevate your online presence to show the growth and success of your business.
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NOT SURE IF THE CREATOR IS YOUR BRAND ARCHETYPE?
That's OK. Your brand is usually a mix of two or three different archetypes. Check out the other Archetypes.