UNDERSTAND The Explorer
Freedom is what the Explorer wants. They will not help you find your home, or at least not in the traditional way. They are wandering and seeking independence. They are excited about experiencing new adventures by pushing themselves outside of their comfort zones.
MOTTO
“Don’t Fence Me In”
VALUES
Ambition, Pioneer Spirit, Identity, Open Mind, Tolerance, Courage.
FEARS
Confinement, Immobility, Entrapment, Incarceration, Cautiousness
MOTIVATION
Explorers are looking for freedom. They want to find out who they are through exploring the world.
GOAL
To find fulfillment through discovery and new experiences. To experience a better, more authentic life.
CHALLENGE
They may have a habit of alienating themselves because they can’t seem to settle down or fit the mainstream. They usually have shiny object syndrome. Always looking for the newest idea/solution/magic pill and not following through on what’s right there in front of them.
FAMOUS EXPLORER BRANDS
Click to see how these Explorers work!
“THE SECRET TO HAPPINESS IS FREEDOM. THE SECRET TO FREEDOM IS COURAGE.”
LIKE MOTHS TO A
Flame...
The types of people who are usually drawn to Explorers are looking for authenticity and a sense of adventure.
WHAT THIS MEANS FOR YOU:
If you’re an Explorer, share your journey. Your audience wants to hear about it and soak up some of that explorer energy.
You should also speak your truth, freely, in your own way. Don’t worry if you don’t always have everything together. It might be hard to believe, but your audience loves you much of a free spirit you are.
It’s okay to be your true self in everything you do because the right people will love it, (And the ones that don’t probably aren’t a great fit for you anyway.)
Copy
THE
WORDS THAT WILL HELP YOU GET TO YOUR IDEAL CLIENTS
EXPLORATION SEEKER FRONTIER OUTDOORS ADVENTURE BOUNDARY-PUSHER RULE-BREAKER RENEGADE NEW FRESH INSPIRE FREEDOM UNCAGED UNLEASHED NATURE GUTSY ASTONISHING GROUND-BREAKING TRAIL-BLAZER TRUTH AUTONOMY EXPERIENCE ESCAPE JOURNEY AUTHENTICITY EXCITEMENT CONFIDENCE SELF-RELIANCE INDEPENDENT PLUCK BRAVERY EPIC MOXIE QUIRKY PIONEER
Add these words in your website copy, social media posts -- actually, anywhere people are looking to find out more about you.
BRAND
Voice
Explorer brand helps others feel free by showing them they have the power to walk their own path. Their tone of voice encourages others to step outside of their comfort zones and follow their heart. They want you to be free, whatever that means for you.
TAKE ACTION! DIG DEEPER!
If Brand Archetypes get you all excited and you want to learn more about how to include your archetype(s) into your brand identity to attract your ideal clients, let’s talk about it. My brand strategy and design experience will elevate your online presence to show the growth and success of your business.
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NOT SURE IF THE EXPLORER IS YOUR
BRAND ARCHETYPE?
That's OK. Your brand is usually a mix of two or three different archetypes. Check out the other Archetypes.
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