UNDERSTAND The Girl/Guy Next Door
With the girl/guy next door, everyone is treated equally. They are focused on building a community and value things other than just a profit. However, it is probably the most challenging archetype to pull off because you have to have a product or service that actually appeals across demographics.
“You’re just like me and I’m just like you.”
Common Sense, Acceptance, Community, Belonging, Integrity
Exclusion, Standing Out, Isolation, Hostility, Dissociation
The Girl/Guy Next Door wants to connect with others, belong, and promote equality.
To offer comfortable places where everyone belongs and feel welcomed.
Could lack a distinctive identity and blend in too much. Also, if everyone is equal…who’s in charge? Another challenge could be trying to fit in too much.
FAMOUS GIRL/GUY NEXT DOOR BRANDS
Click to see how these Girls/Guys Next Door work!
"LEARN TO DO COMMON THINGS UNCOMMONLY WELL"
LIKE MOTHS TO A
The types of people who are usually drawn to the Girl/Guy Next value trust, reliability, honesty, and goodness.
WHAT THIS MEANS FOR YOU:
The customer instantly connects with the brand, they feel understood and relevant. The Girl/Guy Next Door brand is telling them that they do not have to become someone or something else to feel special and wanted.
They make customers feel like a part of a family. If you’re a Girl/Guy Next Door, building trust with your audience is super important, especially when you’re selling to them. So think about offering a money-back guarantee with your services.
Connecting with your audience on social media is especially effective for the Girl/Guy Next Door as it allows you to talk to your people in your most natural, everyday voice about everyday issues.
WORDS THAT WILL HELP YOU GET TO YOUR IDEAL CLIENTS
FRIENDSHIP EQUALITY EMPATHY CAMARADERIE CONNECTION SISTERHOOD WHOLESOME UNDERDOG VIRTUE COMMON-GROUND AUTHENTICITY SIMPLICITY EVERYDAY EMBRACE COMFORT LIKEMINDED LOCAL RELATABLE CHARMING VALUES MATES INSPIRATION UPLIFTING ENCOURAGE REAL RAW LIKEABLE WELCOMING INVITING PERSONABLE FRIENDLY WARMTH GENUINE DOWN-TO-EARTH BESTIE
Add these words in your website copy, social media posts -- actually, anywhere people are looking to find out more about you.
The Girl/Guy Next Door brand is sending a friendly, honest, and humble message. Their stories are very relatable and they are showing the normal parts of life as we know it. They act as a peer/friend, not as a leader and they tell us that we are all equal.
TAKE ACTION! DIG DEEPER!
If Brand Archetypes get you all excited and you want to learn more about how to include your archetype(s) into your brand identity to attract your ideal clients, let’s talk about it. My brand strategy and design experience will elevate your online presence to show the growth and success of your business.
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NOT SURE IF THE GIRL/GUY NEXT DOOR IS YOUR BRAND ARCHETYPE?
That's OK. Your brand is usually a mix of two or three different archetypes. Check out the other Archetypes.