UNDERSTAND The Hero
The Hero makes the world better by being the best. They strive to win and change the world by promoting accomplishment. They are the instinctive protectors of those they see as innocent, fragile, or legitimately unable to help themselves. They’re the champions of courage, inspiring us all to be a little braver.
“Where there’s a will, there’s a way”
Courage, Discipline, Competence, Self-sacrifice, Achievement
Downfall, Incapability, Incompetence, Being Soft, Being Weak
Heroes are motivated by a challenge to succeed despite having the odds stacked against them.
To make a positive mark on the world, solve major problems or enable/inspire others to do so.
The mentality to work harder when times are tough can lead to burn-out, stress, or even aggressive behaviors. A tendency to push too hard.
FAMOUS HERO BRANDS
Click to see how these Heroes work!
"IF IT DOESN'T CHALLENGE YOU, IT WON'T CHANGE YOU."
LIKE MOTHS TO A
The types of people who are usually drawn to the Hero are committed to growth and becoming the best version of themselves.
WHAT THIS MEANS FOR YOU:
Heroes inspire us to be bigger, braver, and stronger. The customers like to be shown that faith is in their hands. The energy and pace drive them to be better. The experience is encouraging and achievement-oriented and it the end they feel proud of themselves.
Your clients are looking to you to do the ‘right thing’, to follow your heart, and to be strong in your convictions. If your audience can sense these things about you, they’ll be loyal fans for life.
Because you set such a good example, you’ll probably be held to a higher standard. It’s important that you walk your talk and practice what you preach in all areas of your business.
WORDS THAT WILL HELP YOU GET TO YOUR IDEAL CLIENTS
ACHIEVEMENT BRAVERY COURAGE INSPIRATION HERO HEROINE ADVERSITY UNDERDOG STRENGTH WILFUL GOODNESS LOYALTY SERVICE WARRIOR CONVICTION TENACITY MOXIE TOUGHNESS VITALITY ATHLETE BACKBONE POWERHOUSE POTENCY PROGRESS CHANGE STAMINA HEART RESOLVE GRIT GUTS NERVE SPUNK WILLPOWER DETERMINATION DISCIPLINE FOCUS VALOUR HONOUR PERSEVERANCE PURPOSE DARING STEADFAST
Add these words in your website copy, social media posts -- actually, anywhere people are looking to find out more about you.
Voice of the hero isn’t nurturing. It’s challenging. They use strong words and ask hard questions to make you change your situation for the better. They often call for heroism but sometimes also use fear as the incentive — “Only the strong survive.“
TAKE ACTION! DIG DEEPER!
If Brand Archetypes get you all excited and you want to learn more about how to include your archetype(s) into your brand identity to attract your ideal clients, let’s talk about it. My brand strategy and design experience will elevate your online presence to show the growth and success of your business.
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NOT SURE IF THE HERO IS YOUR
That's OK. Your brand is usually a mix of two or three different archetypes. Check out the other Archetypes.