UNDERSTAND The Innocent
The Innocent Archetype is usually known for being optimistic, simple and creating an uncomplicated experience. They make us feel safe and happy with our decisions. The Innocent is especially attractive in this hectic, stressful world because it promises that you can relax and truly enjoy your life.
“Life is Simple and Simplicity is Elegant”
Optimism, Trust, Safety, Hope, Faith, Simplicity Loyalty
Anguish, Complexity, Deceit, Negativity
The Innocent is looking for happiness. They want to achieve the best possible experience.
To do the right things and experience a paradise by providing some sort of rescue from an imperfect world.
The glass isn’t always half full, and the Innocent may need a reality check to keep moving in the right direction. They have a tendency to avoid responsibility or shy away from the hard stuff – thinking that everything will be fine so they don’t need to do any work.
FAMOUS INNOCENT BRANDS
Click to see how these Innocents work!
“YOUR SPEED DOES NOT MATTER. FORWARD IS ALWAYS FORWARD.”
LIKE MOTHS TO A
The types of people who are usually drawn to Innocents are looking for an experience of goodness, purity, and comfort.
WHAT THIS MEANS FOR YOU:
If you’re an Innocent, you should share your positive vibes all of the time. You should create an experience of what’s possible because not everybody has your faith or your vision, so you should reassure them that what they want is possible.
Your true fans will be very loyal to you. Just like you have faith and trust in a Higher Power, they will have faith and trust in you.
You don’t need to strive to be extra or to try and be anything that you’re not. You might sometimes worry that your wholesomeness is ‘boring’, but your ideal customers love you for it. The promise of the Innocent is that life doesn't have to be hard.
WORDS THAT WILL HELP YOU GET TO YOUR IDEAL CLIENTS
PURE WONDER CLEAN FRESH JOY HAPPINESS INNOCENT CHILDLIKE PLAYFUL WELLBEING LIGHT CONTENT SATISFIED NATURAL SIMPLE TRUST LOYALTY GENTLE UNCLUTTERED SPONTANEOUS BRIGHT FAITH OPTIMISM FULFILMENT GOODNESS KIND WHOLESOME INDEPENDENCE CLARITY TRUTHFUL HONEST RELIABLE
Add these words in your website copy, social media posts -- actually, anywhere people are looking to find out more about you.
The Innocent brand is the exemplar of optimism. Their genuine tone of voice shines through the whole brand experience and creates positive, peaceful, unpretentious, and kind vibes. Their honest but generally positive view of the world with sometimes nostalgic underlining builds trust and connection.
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NOT SURE IF THE INNOCENT IS YOUR
That's OK. Your brand is usually a mix of two or three different archetypes. Check out the other Archetypes.