UNDERSTAND The Jester
Jesters are playful, curious, and attention-driven. They are using humor in almost any situation and attract innovative, outspoken people. The mock conventions with jokes and sarcasm and often expose real problems and challenges while making fun of them at the same time. The performer makes everything bearable.
“If I can’t dance, I don’t want to be a part of it”
Sense of humor, Mischief, Authenticity, Originality, Sarcasm
Boredom, Gloom, Sadness, Loneliness, Negativity
The Jester wants to enjoy life by having a great time and lightening up the world.
To turn the challenging situations into something laughable and bearable. To show how to be spontaneous.
Sometimes jokes simply aren’t funny or suitable. Jester brand could be seen as frivolous or disrespectful.
FAMOUS JESTER BRANDS
Click to see how these Jesters work!
"LIFE IS WAY TOO SERIOUS TO BE TAKEN SERIOUSLY"
LIKE MOTHS TO A
The types of people who are usually drawn to the Jester value lightness, irreverence, originality, and novelty.
WHAT THIS MEANS FOR YOU:
Jester companies are playful, curious, and easy going.
Customers are attracted by the fun-loving attitude that makes everyone say, “Hey, I want to hang out with them.” The way they make the customers feel keeps them coming back for more.
If you’re a Jester, it’s okay to be yourself in everything you do because the right people will be drawn to that. And if they’re not, they’re probably not a good fit for you anyway.
WORDS THAT WILL HELP YOU GET TO YOUR IDEAL CLIENTS
FUN JOY LIGHT PLAY PLAYFUL CURIOUS IRREVERENT ABSURD NEW SHOCKING INDIVIDUAL INGENIOUS FRESH JOKING HILARIOUS CONTRARIAN HUMOUR ORIGINAL IDEA MAKER ANTIC CHILD-LIKE QUIRKY NON-CONFORMIST LAUGH ADVENTURE WHIMSICAL AMUSING DARING SMART SAVVY SASSY NOVELTY REAL AUTHENTICITY BRIGHT GIGGLE WITTY CLEVER HULLABALOO CRAZY JOY
Add these words in your website copy, social media posts -- actually, anywhere people are looking to find out more about you.
Jester brand is using humor, silliness, and nonsense to find new and different ways around obstacles. Their voice is light and playful, using jokes and often making fun of themselves to show you that things happen to anyone.
TAKE ACTION! DIG DEEPER!
If Brand Archetypes get you all excited and you want to learn more about how to include your archetype(s) into your brand identity to attract your ideal clients, let’s talk about it. My brand strategy and design experience will elevate your online presence to show the growth and success of your business.
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NOT SURE IF THE JESTER IS YOUR
That's OK. Your brand is usually a mix of two or three different archetypes. Check out the other Archetypes.