UNDERSTAND The Lover
Lovers want to create experiences that build relationships and long-lasting memories. They want you to associate them with the intimate moments in your life. They also help you appreciate those you love. However, Lovers aren’t all about romance, and they are not exclusively feminine.
“I only have eyes for you”
Pleasure, Devotion, Passion,
Rejection, Loneliness, Isolation, Being Invisible
The main motivation of the Lover is to feel special and desired. They desire intimacy and deep connections.
Lovers want to help people feel appreciated. They want you to feel connected, to enjoy intimacy, and build relationships.
Strong emotions can be tricky and sometimes can create drama. The Lover also has a strong desire to please others.
FAMOUS LOVER BRANDS
Click to see how these Lovers work!
"YOU DON'T HAVE TO BE BORN WILDLY BEAUTIFUL TO BE ATTRACTIVE"
LIKE MOTHS TO A
The types of people who are usually drawn to the Lover value authenticity, passion, emotion, commitment, love, sensuality, and feelings.
WHAT THIS MEANS FOR YOU:
Lover brands want to elevate our experiences. The customer feels wanted and encouraged to share their emotions which builds a deep connection.
Lover brands are beloved for their vulnerability and the way they celebrate humans and beauty. If you’re a Lover, be as vulnerable as you want. Your audience will appreciate your honesty and openness to sharing. You should always come back to connection and making your audience feel special.
In a lot of ways, they’re looking to you to put the romance back into their daily life, so allow your authentic “appeal” to saturate your interactions so you can “seduce” them.
WORDS THAT WILL HELP YOU GET TO YOUR IDEAL CLIENTS
LOVE ROMANCE WHIMSY CONNECTION WOO RAW EMOTION FEEL WARMTH EXPERIENCE CHARISMA SENSUAL SPECIAL PREMIUM LUXE BEAUTIFUL ARTISTIC PRECIOUS SEDUCTIVE ENTICING INVITING CHARM CARING MEANINGFUL UNIQUE SPICE HEART SOUL SHARING OPENNESS
Add these words in your website copy, social media posts -- actually, anywhere people are looking to find out more about you.
Lover brand enjoys connecting with others through shared passions and commitment. You can hear that they genuinely care about you in their affectionate, adjective-rich voice that awakens senses. The tone is warm and sometimes even sensual.
TAKE ACTION! DIG DEEPER!
If Brand Archetypes get you all excited and you want to learn more about how to include your archetype(s) into your brand identity to attract your ideal clients, let’s talk about it. My brand strategy and design experience will elevate your online presence to show the growth and success of your business.
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NOT SURE IF THE LOVER IS YOUR
That's OK. Your brand is usually a mix of two or three different archetypes. Check out the other Archetypes.