UNDERSTAND The Magician
Magicians bring our wildest dreams to life. They're interested in new ways, new solutions, and products not even built, yet. They're idea-driven, thrive on vision, and intuition. They're called magicians because they seem to make innovation look magical.
“It can happen if you believe”
Transformation, Knowledge, Vision, Beliefs, Innovation
Consequences, Stagnation, Ignorance, Doubt, Uncertainty
Magicians want to make your dreams come true and to create something special/unique/new. They want to bring the future into the present.
They're devoted to helping people to transform their world and to improve their lives for the better.
Sometimes they expect more than is possible. It’s also hard to stay committed to one vision when having so many ideas. They have a tendency to act like they’re better than others.
FAMOUS HERO BRANDS
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"MAKE YOUR VISION SO CLEAR THAT FEARS BECOME IRRELEVANT."
LIKE MOTHS TO A
The types of people who are usually drawn to Magicians are looking for change and transformation.
WHAT THIS MEANS FOR YOU:
You can increase your sales by describing a journey of transformation that your clients will go through. “Right now you’re feeling X, but you want to experience Y. With my help, you can get all the way to Z.”
You want to paint a picture of what’s possible. Your clients are fascinated by the story, following and coming back for more. They want to see the magic happen. Be sure to articulate the results your customer will get. Because even though the results might be obvious to you, they’re not always obvious to others.
Dig deeper to articulate the true transformation your clients will experience, not just surface stuff (For example, a branding firm creates a visual identity for a company, but the true transformation isn’t just in the look of the visuals, it’s also in the confidence and feeling behind their brand.
WORDS THAT WILL HELP YOU GET TO YOUR IDEAL CLIENTS
ALCHEMY CHANGE-AGENT TRANSCEND ENLIGHTEN RESULT OUTCOME TRANSMUTE DESIRE HIGHER HEAVENS SPIRITUALITY SCIENCE SACRED DREAM VISION PROSPERITY TRANSFORMATION INNOVATIVE INTELLIGENT WIZARDRY INTUITION MAGICAL MIRACULOUS POSSIBILITY POTENTIALITY FULFILMENT FRUITION DISCOVERY UNEARTH EMPOWER UNCOVER RADIATE SPARK IDEA GOLD WONDER AWE
Add these words in your website copy, social media posts -- actually, anywhere people are looking to find out more about you.
Magician tone of voice is very charismatic and compelling. They show their audience the ability to rise above the crowds. They are promoting faith and wonder, promise change, and transformation through their marketing and their products/services.
TAKE ACTION! DIG DEEPER!
If Brand Archetypes get you all excited and you want to learn more about how to include your archetype(s) into your brand identity to attract your ideal clients, let’s talk about it. My brand strategy and design experience will elevate your online presence to show the growth and success of your business.
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NOT SURE IF THE MAGICIAN IS YOUR
That's OK. Your brand is usually a mix of two or three different archetypes. Check out the other Archetypes.