It’s safe to say that we’re all aware graphic design is needed in your business. But do you truly understand the importance of graphic design in your business?
If you believe that your business can survive without any type of visual communications, think again.
In one way or another, you’ll need to visually communicate your product or service’s features, benefits, and differentiators to your customers.
The main reason people prefer graphics and imagery over written text is primarily due to its speed of absorption – how quickly you grasp the information. This is an extremely important factor of consideration and also a major downside concerning a lot of text.
Too much text in an ad, for example, would require someone to dedicate far too much time to grasp what is trying to be said. According to 3M Research, visuals are processed 60,000 times faster than text. Strong graphics can instantly communicate a message, feeling, emotion, and value; sometimes in as quickly as one second.
There are several ways to help you grow and improve your business by utilizing well-thought-out design. Check out our six suggestions on how to successfully incorporate visual communications into your brand to fully understand the importance of graphic design in your business.
CUSTOM LOGO (KEYWORD BEING CUSTOM)
A custom logo establishes credibility, creates brand recognition, and positions your company within the marketplace. While there are many factors to building an impactful logo and visual identity, a major influence on your logo’s success is its color palette. Your brand’s choice of color scheme is one of the most crucial in determining how the public may interpret your business. If you’ve heard of color theory, you probably know that certain color combinations create distinct perceptions and elicit emotions. Examining the market trends in your industry and understanding what colors your customers respond to, may make all the difference.
Considering the psychological effects that your branding has on your potential clients, your advertisements need to follow a similar set of guidelines. If your ad is not well designed, it will get overlooked among well-crafted ads. The chances that your ad will convert prospects without a professional image, strong graphic elements and a clear call to action are slim to none. In advertising, or in any form of print or digital communications, your brand’s essence speaks louder than words.
A strategically focused website must attract, engage, and convert visitors. You have to consider the user’s experience when developing a successful site and your messaging has to be clear. It’s important for your site to be intuitive and funnel prospects through in a predictable way. Clear messaging and conveniently placed call to actions are vital. Think about the experience that you want your visitors to have and try to make intentional design decisions that will move them through your website.
In order for your brand to dynamically engage prospects and existing customers, your site needs not only to be visually exciting but also easy to use and navigate through. Images need to be optimized and your pages should load pretty quickly. Make sure that your website load time does not exceed 3 seconds. Take note that if your site loads in 2.9 seconds, it’s faster than approximately 50% of the entire web. If your site loads in 1.7 seconds, it’s faster than almost 75% of the web! The most effective way to accomplish this is to partner with an experienced web and/or graphic design company that can strategically develop a website that works best for your business.
A clean use of typography, proper imagery, and content formatting are only the foundation of the many factors your graphic designer will consider while developing your sales collateral. Printing massive amounts of text and sourcing stock photos ‘as-is’ will cheapen your brand and messaging. This can easily turn off potential clients. Combining innovative folding techniques, binding options, paper textures, finishes, and weights can also make your sales collateral stand out.
Graphic design optimizes your marketing efforts across all channels and is key to building a professional brand. Being consistent in your marketing collateral allows your brand to be easily recognizable and allows your customers and clients to quickly get familiar with what your company has to offer. The comfortability that clients and customers get through consistent marketing will ultimately lead to credibility. Your brand should have a strong visual foundation to communicate its confidence in its offerings and expertise. This allows customers to engage with your business more frequently, in turn leading to stronger customer relationship management (CRM).
By using graphic design, you are able to establish a consistent brand footprint across all social media platforms. Create an account on platforms where you feel your customer’s use most often. Using custom-branded graphics in your posts will tie your digital branding to your physical marketing collateral, leading to a cohesive brand identity. Branding your graphics lets your audience become more interested in your business and curious to see what else will be posted in the future and therefore be more inclined to follow you on social media. Being in the age of ‘custom everything’ demonstrates the fact that people love interacting with the most unique and uncommon. Without proper branding, your page will fall prey to reposts by competing organizations that can cause potential threats to the authenticity and integrity of your brands’ voice. Take the initiative and invest in developing your own custom images and branded posts to spread your company’s presence across the internet. Don’t use Canva! (Check out our Blog Post and Monday Minute about Canva)
Blog Post - "What You're Missing By Designing In Canva"
"Monday Minute - What You're Missing By Designing in Canva"
HOW MAC GRAPHIX CAN HELP
Mac GraphiX has been helping businesses solve communication challenges since 2016. Prior to starting Mac GraphiX, I spent six years learning professional graphic design software (Adobe Creative Suite) as well as taking Marketing and Branding classes before I actually decided to change my major to Graphic Design. Mac GraphiX continues to work across several industries to maintain our diversity in both our thinking and creative approach. We partner long-term with clients to support them with everything from ad campaigns, digital marketing, branding, and visual identity initiatives, to sales collateral, packaging, sales kits, and trade show materials.