UNDERSTAND The Rebel
The Rebel brand isn’t afraid of radical ideas. They live for challenging the status quo, disrupting “normal,” and living the life that most won’t dare to. They have the capacity to be keys to social change.
MOTTO
“Rules are made to be broken”
VALUES
Leadership, risk-taking, bravery, honesty, standing for something
FEARS
Conformity, Complacency, Acceptance, Dependence.
MOTIVATION
Motivated by a strong desire for revolution, partly to change the world for the better but also for the anarchy involved.
GOAL
To be the agent of change, to advocate for the disenfranchised, and to help customers to vent or break with conventions.
CHALLENGE
Could “cross the line” and be seen in a negative way. Lacks convictions, eager for revenge, disregards consequences, and can be impulsive. They should watch out for too much anger, hatred and bitterness.
FAMOUS REBEL BRANDS
Click to see how these Rebels work!
"YOU CAN NEVER LOSE. YOU CAN EITHER WIN OR LEARN FROM YOUR MISTAKES."
LIKE MOTHS TO A
Flame...
The types of people who are usually drawn to Rebels value authenticity, passion, commitment, newness, and fairness. They’re also looking for change and aren’t afraid of a little shock-value.
WHAT THIS MEANS FOR YOU:
Be as rebellious as you want. Your true, loyal followers will be right behind you. Your clients are risk-takes who sometimes need to be pushed to take the leap.
Your audience is looking to you for inspiration. They want you to ignite change and create a new path. They want you to speak up,
You have to be real, though. It’s hard for people to rally around you if you’re not walking in your truth.
Copy
THE
WORDS THAT WILL HELP YOU GET TO YOUR IDEAL CLIENTS
REBEL CHANGE CATALYST BRAVE WILD DISRUPTIVE DARING GRIT REVERSE REVOLUTIONARY ACTIVISM CAUSE INSURGENT FRONTIER FLIPSIDE GUTSY OPPOSITE VOICE BELIEF OVERTHROW CONVICTION DEFY RESIST BRAVE RADICAL
ROCK THE BOAT. MAKE WAVES. STATUS QUO. MIDDLE FINGER. BUCK THE TREND.
Add these words in your website copy, social media posts -- actually, anywhere people are looking to find out more about you.
BRAND
Voice
The Rebel brand is not afraid to be honest, raw, and loud. They may cuss, be blunt, and show their opinion loudly. They speak fearlessly about topics that can be scary, inconvenient, or controversial.
TAKE ACTION! DIG DEEPER!
If Brand Archetypes get you all excited and you want to learn more about how to include your archetype(s) into your brand identity to attract your ideal clients, let’s talk about it. My brand strategy and design experience will elevate your online presence to show the growth and success of your business.
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NOT SURE IF THE REBEL IS YOUR
BRAND ARCHETYPE?
That's OK. Your brand is usually a mix of two or three different archetypes. Check out the other Archetypes.
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