UNDERSTAND The Ruler
The Ruler knows that the best thing to do to avoid chaos is to take control. Rulers tend to be high-end looking and acting dominant with a strong sense of responsibility, stability, and control. Ruler brands are often connected to wealth and success and are often politically savvy and well connected.
“Power isn’t everything, it’s the only thing.”
Responsibility, Leadership, Control, Security, Organization.
Weakness, Failure, Poverty, Insignificance
At their best, Rulers are motivated by a desire to help the rest of the world to be more successful.
To help individuals become wealthy, powerful, and established in their fields and their communities.
The power can sometimes go to their heads and they may become too controlling. Not listening to others. Getting too attached to control.
FAMOUS RULER BRANDS
Click to see how these Rulerswork!
“IF YOUR DREAMS DON’T SCARE YOU, THEY’RE NOT BIG ENOUGH.”
LIKE MOTHS TO A
The types of people who are usually drawn to the Ruler are looking for advice, stability, and order.
WHAT THIS MEANS FOR YOU:
The customers of Ruler brands love the luxurious, high-end feel of Ruler brand, it appeals to the desire we all have to be successful and important.
They feel like they found the ultimate mentor that will show them the path to success. You should be encouraging and promising to the ruler. Lead by example. Show your audience what’s possible. Make your audience feel special.
In many ways, they’re looking to you as a role model. Don’t be afraid to go high end. A premium offer is perfect for those people who want some VIP Luxe treatment.
WORDS THAT WILL HELP YOU GET TO YOUR IDEAL CLIENTS
LEADERSHIP ASPIRATION INSPIRATION HIGHER AIM GOAL OBJECTIVE SUCCESS INTENTION MASTERY EXPERT EMPIRE MOGUL ULTIMATE ULTRA ABUNDANCE PREMIUM LUXE PROSPERITY SYSTEMS ORDER RESPONSIBILITY QUEEN STAR REGAL PRESTIGE CHANGE EFFECT POWER DRIVE AMBITION POSSIBILITY POTENTIAL RISE VIP EMPRESS
Add these words in your website copy, social media posts -- actually, anywhere people are looking to find out more about you.
Ruler brands are often using refined language with simple sentences. Their voice is very sophisticated and sounds strong, authoritative, and confident. They act with a natural sense of authority that makes it easy for others to follow them.
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If Brand Archetypes get you all excited and you want to learn more about how to include your archetype(s) into your brand identity to attract your ideal clients, let’s talk about it. My brand strategy and design experience will elevate your online presence to show the growth and success of your business.
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NOT SURE IF THE RULER IS YOUR BRAND ARCHETYPE?
That's OK. Your brand is usually a mix of two or three different archetypes. Check out the other Archetypes.