UNDERSTAND The Sage
The Sage archetype seeks the truth in all things. They want to understand, not to control or to alter. They are methodical, objective, and often able to see patterns where others may not. They don’t show you any fantasy but instead provide knowledge and encourage you to dig deep and really think.
MOTTO
“The Truth Will Set You Free”
VALUES
Knowledge, Objectivity, Truth, Wisdom, Authority, Decisiveness
FEARS
Ignorance, Insanity, Powerlessness, Misinformation, Inaccuracy
MOTIVATION
The Sage knows the power of knowledge and is determined to dig deep and discover the truth.
GOAL
To help people better understand the world. They provide practical information, analysis, and strategies.
CHALLENGE
Can be overly philosophical, too opinionated, overthinking everything, and getting caught in details. Can come across as a know-it-all.
FAMOUS SAGE BRANDS
Click to see how these Sages work!
“YOU HAVE TO LEARN THE RULES OF THE GAME FIRST. THEN YOU CAN PLAY.”
LIKE MOTHS TO A
Flame...
The types of people who are usually drawn to Sages are looking for knowledge, learning, and wisdom.
WHAT THIS MEANS FOR YOU:
If you’re a Sage, you don’t need to dumb things down for your audience and you definitely don’t need gimmicks to make the sale…your expertise is more than enough.
Your people like facts so don’t hype things up. Be sure to communicate the tangible, measurable benefits that your services provide, and if you can back the benefits up with research or case studies, all the better.
The ‘hard sell’ probably won't work with your audience. Instead, present them with all the information they to make their own informed decision.
Copy
THE
WORDS THAT WILL HELP YOU GET TO YOUR IDEAL CLIENTS
INTELLIGENCE EXPERTISE MASTERY WISDOM GUIDANCE CURIOSITY KNOWLEDGE SAVVY POISE CLEAR-THINKING INFORMATION UNDERSTANDING SOPHISTICATION FORESIGHT EXPERIENCE SAGENESS SMART DISCERNING ASTUTE SCHOLARLY PERCEPTIVE INTUITIVE INFORMED MENTOR WISE TEACHER LEARN EDUCATED AWARE ENLIGHTENED WITTY CLEVER THOUGHTFUL CONSIDERED MEASURED
Add these words in your website copy, social media posts -- actually, anywhere people are looking to find out more about you.
BRAND
Voice
Sage language encourages customers to think in new ways. They often use high-level vocabulary, reference the research, analysis, and proofs. A sage brand mostly aligns with more traditional looking fonts and conservative colors. Their message is always factual, without unnecessary emotions.
TAKE ACTION! DIG DEEPER!
If Brand Archetypes get you all excited and you want to learn more about how to include your archetype(s) into your brand identity to attract your ideal clients, let’s talk about it. My brand strategy and design experience will elevate your online presence to show the growth and success of your business.
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NOT SURE IF THE SAGE IS YOUR
BRAND ARCHETYPE?
That's OK. Your brand is usually a mix of two or three different archetypes. Check out the other Archetypes.
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